Apprenticeship in Digital Marketer Level 3 Standard

This Apprenticeship provides the breadth and depth of skills and knowledge needed for employment in Digital Marketing.


Total cost per candidate
(Levy Employer)


Employer 5% contribution once Levy exhausted or Non Levy Employer


End Point Assessment Cost
(Paid by Kiwi)


Levy employers can use their funds to fully pay for this qualification
Non Levy employers pay 5% contribution (£550.00) and remaining 95% can be government funded. Please make an enquiry for further details

Role Profile
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Typical Job Roles
Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.

Entry Requirements
Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.

How will this course be taught?
This is a work based qualification. Learners will be visited in their workplace by a Kiwi trainer, who will assess them using observation, discussion, product evidence, assignments and witness statements. Trainers will require access to carry out observation of the learner in the workplace demonstrating their skills, attributes and competencies. This will be necessary and will be used to assess your competence in your job. There will be a mandatory one day per month day release to the Kiwi training centre in Southampton.

What are the career/progression opportunities?
Junior Management Consultant Level 4 Apprenticeship



  • Written communication:
    - applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication
  • Research
    - analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaigns
  • Technologies
    - recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
  • Data
    - reviews, monitors and analyses online activity and provides recommendations and insights to others
  • Customer Service
    - responds efficiently to enquiries using online and social media platforms
  • Problem Solving
    - applies structured techniques to problem solving, and analyses problems and resolves issues across a variety of digital platforms


  • - Understands the principles of coding
  • - Understands and can apply basic marketing principles
  • - Understands and can apply the customer lifecycle
  • - Understands the role of customer relationship marketing
  • - Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
  • - Understands the main components of Digital and Social Media Strategies
  • - Understands the principles of all of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click and understands how these can work together
  • - Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms
  • - Understands and responds to the business environment and business issues related to digital marketing and customer needs
  • - Understands and follows digital etiquette
  • - Understands how digital platforms integrate in to the working environment


  • - Logical and creative thinking skills
  • - Analytical and problem solving skills
  • - Ability to work independently and to take responsibility
  • - Can use own initiative
  • - A thorough and organised approach
  • - Ability to work with a range of internal and external people
  • - Ability to communicate effectively in a variety of situations
  • - Maintain productive, professional and secure working environment



Apprenticeship in Digital Marketer

Qualification Level

Level 3

Awarding organisation

City & Guilds


Applications accepted throughout the year.

Additional pricing information

Full funding is available for 16-18 year-olds. Funding may also be available for those 19+, however this based on prior attainment and on an individual basis. Please refer to Levy & Non Levy funding page.

Instruction language


Qualification Duration

Minimum of 15 months



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